Federal Trade Commission behind Bloggers?

What does the rule says?
The new regulations are aimed at the rapidly shifting new-media world and how advertisers are using bloggers and social media sites like Facebook and Twitter to pitch their wares.

The new rules also take aim at celebrities, who will now need to disclose any ties to companies, should they promote products on a talk show or on Twitter.

Going to be effective from Dec. 1

The FTC said that beginning Dec. 1, bloggers who review products must disclose any connection with advertisers, including, in most cases, the receipt of free products and whether or not they were paid in any way by advertisers, as occurs frequently.

Source: http://economictimes.indiatimes.com/infotech/ites/Are-you-blogging-FTC-wants-to-know-if-you-are-being-paid/articleshow/5093840.cms