SugarCRM is about to launch an on-demand product for managing customer relations that it says will set businesses back just a fraction of the cost of other products on the market.
SugarCRM has a business model similar to that of Red Hat. It offers a free open-source version of its customer relationship management (CRM) application, Sugar Sales, on Sourceforge.net and sells licences for its enterprise version, Sugar Sales Professional, which includes additional features and services.
The on-demand product will bring CRM to companies that could not use it before because of restricted IT and financial resources.
“CRM is a $6 (billion) industry.