Yahoo Australia is sponsoring a two-week experiment in online creativity called the Yahoo! Think Tank. Rotating teams of creative people from ad agencies in Australia and New Zealand are living and working in a “transparent,” fully-functioning creative studio, complete with a desk, PC and whiteboards. Six webcams enable people from around the world to watch these creatives at work, 24/7. It’s quite interactive: You can submit creative briefs (concepts you’d like them to brainstorm on) via an online form and submit messages to be displayed on a plasma screen in their “think tank.” You can also view a gallery of previously submitted briefs and the ideas the teams came up with. The Yahoo! Think Tank will be operational through November 17th.
Yahoo Think Tank explores the limits of online creativity