Yahoo Think Tank explores the limits of online creativity

Yahoo Australia is sponsoring a two-week experiment in online creativity called the Yahoo! Think Tank. Rotating teams of creative people from ad agencies in Australia and New Zealand are living and working in a "transparent," fully-functioning creative studio, complete with a desk, PC and whiteboards. Six webcams enable people from around the world to watch these creatives at work, 24/7. It's quite interactive: You can submit creative briefs (concepts you'd like them to brainstorm on) via an online form and submit messages to be displayed on a plasma screen in their "think tank." You can also view a gallery of previously submitted briefs and the ideas the teams came up with. The Yahoo! Think Tank will be operational through November 17th.


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