8 Golden Rules for the Indian Market

Rule 1: Start Early. The mistake most companies make while entering the Indian market is that they delay their market entry until they feel that the Indian market can give them substantial returns

Rule 2: Have a Long-Term Vision. Companies must take the long view in India. The typical time horizon for success must be between 3-5 years.

Rule 3: Establish a Direct Presence. Having an Indian distributor does not count as entering the Indian market.

Continued

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