Mumbai Blasts suspects photos

July 14, 2006

Few possible Marketing and Sales solutions can be

July 14, 2006


  • Lead generation,
  • Educating prospects on product/ service
  • Building closer channel relationship
  • Training your sales team 

Webinars – Webinars and Webcasts combine the convenience of anytime, anywhere viewing with the high impact of rich media to provide a compelling audience experience. Webinars can be leveraged for a variety of purposes: reach more prospects, enhance sales and corporare presentation,build channel relationships, and deliver cost-effective training. They can also be reused and localized to reach a wider audience at an incremental cost.

Podcasts            A powerful way to share your content on the Internet with a focused audience,podcasts offer advantage of anytime/ anywhere access.           

Marketing clips          The clips, ranging from short elevator pitches and promotional banners to more detailed presentations,seamlessly combine graphics, animations and script to make a powerful impact

Contd. from my previous blog

Rich media communications can play vital role in generating Sales leads

July 14, 2006

Robust, scalable, and cost-effective solutions offer multiple options for educating prospects and partners, generating qualified leads, building channel relationships, and training the sales team.



Marketing Clips 

How To Generate Business-to-Business Sales Leads

July 14, 2006
  1. Planning:


You must be clear about your goals and objectives if you want to reach them. You also need to plan what you want to do and how you would do it.

For this you may need to understand your current situation, past activities, your strengths, opportunities available etc.

  1. Targeting:


You also need to know who you want to reach. How you target and segment your market would have enormous impact on your expenses and the efficacy of your tactics. This would require research and analysis of the target market and competition.

  1. Developing Alternatives / Options:


There are many ways to reach your prospects and appeal to them to make them interested in your offerings.

However, not all of these options would be feasible. Based upon previous two activities you need to identify the options that would be most effective given your budget, resources available and target market.

  1. Implementation:


This is where you would need to do the media selection and develop creative for your sales lead generation campaigns.

This would also include testing, results analysis, and production control.

     5. Follow-Up / Relationship Building:


This deals with response capture and response conversion. In this the stage you generate and capture responses and build relationship with your prospects.

The response management is a very crucial part of your sales leads generation program as it converts sales leads into revenue.

SugarCRM Named One of Top Innovative Private Companies

July 14, 2006

AlwaysOn today announced the AO100 Top Private Companies for 2006. The fourth-annual elite AO100 list was compiled by the AlwaysOn editorial panel. In order to make the AO100 list, companies had to be peer-nominated, with AlwaysOn receiving more than 1,000 nominations from venture investors, investment bankers and other industry experts.

Old Marketing Logic / New Marketing Logic

July 14, 2006

Old Marketing Logic

  • Emphasises value-creation at point of delivery
  • Communicates mostly tangible value through attributes of the product
  • Focuses on transaction and exchange value
  • Can’t help but provide asymmetric Information (selective communication of product value attributes to stimulate desired customer response)
  • Customers are viewed as passive objects or resources to be acted upon and owned for lifetime value
  • Aims to merely satisfy the customer through mixing the firms marketing resources (4P’s)
  • Manipulates the language and systems of relationship marketing to suit own ends
  • Places primacy of firm over customer value

New Marketing Logic

  • Emphasises engagement and exchange of intangibles such as skills, knowledge and processes
  • Provides “offerings” which generate experiences which create personalised value
  • Generates a two-way flow of value between firm and customer, therefore values these interactions as learning investments
  • Moves into the customer sphere of “value-in-use” by assisting the customer to derive value from multiple, ongoing interactions with the firm and its products and services
  • Focuses on assisting customer to achieve multiple experience desired outcomes, which vary according to unique customer events and contexts
  • Develops customer capabilities and makes knowledge the primary source of competitive advantage
  • Aligns business partners with the customer’s view of value
  • Creates mutual alignment and a blurring of roles between firm and customer and the co-creation of value
  • Marketing shifts to centre stage as an holistic organising process of value-creation

How to learn from your mistakes

July 14, 2006
  • Accepting responsibility makes learning possible.
  • Don’t equate making mistakes with being a mistake.
  • You can’t change mistakes, but you can choose how to respond to them.
  • Growth starts when you can see room for improvement.
  • Work to understand why it happened and what the factors were.
  • What information could have avoided the mistake?
  • What small mistakes, in sequence, contributed to the bigger mistake?
  • Are there alternatives you should have considered but did not?
  • What kinds of changes are required to avoid making this mistake again?What kinds of change are difficult for you?
  • How do you think you behavior should/would change in you were in a similar situation again?
  • Work to understand the mistake until you can make fun of it (or not want to kill others that make fun).
  • Don’t over-compensate: the next situation won’t be the same as the last.