Internet advertising at record levels

Internet advertising hit a record $8 billion in the first six months of 2006, fuelled by a 40 per cent growth in search-related advertising, according to a study by the Interactive Advertising Bureau and PricewaterhouseCoopers.

Internet advertisements tracker eMarketer said it expects Web advertisements spending to hit $15.9 billion this year, ratcheting down an earlier forecast of $16.7 billion it made in July. The new figure represents an increase of 26.8 percent, compared with the earlier estimate of 33.2 per cent.

2 Responses to Internet advertising at record levels

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