Docs like hearing from reps, survey says

Pharma reps have been getting a tough shake lately, what with massive layoffs and a new industry code that curtails some tried-and-true sales techniques. Not to mention efforts to ban them altogether from various academic institutions and even require licensing in the District of Columbia. Now, though, a new study offers a welcome respite: More than three-fourths of doctors say they’re willing to see reps any time of day, and only one-fourth require an appointment.

17 percent of the 230,000 medical practices surveyed said they don’t admit reps at all. Some 30 percent of hospital-owned practices bar reps, and another 40 percent require appointments. But still, that leaves 83 percent of docs open to sales-rep input.

See the doc survey at Pharmalot

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