Retailers Go Nuts for Social Media: Holiday Marketing

December 8, 2009

Retailers are embracing social media like never before this holiday season.

According to a new survey out from BDO Seidman

Of those who reported plans to use social media,

  • 76% are focusing on Facebook,
  • 50% on Twitter,
  • 14% on MySpace and
  • 14% on YouTube.
  • 10% percent said they expected to utilize each of those outlets.

As holiday efforts peaked on Black Friday, 4.3% of Facebook users and 2.3% of Twitter users visited the website of a top 500 retailer immediately after perusing the social-networking sites, according to data from Experian Hitwise.