Retailers are embracing social media like never before this holiday season.
According to a new survey out from BDO Seidman
Of those who reported plans to use social media,
- 76% are focusing on Facebook,
- 50% on Twitter,
- 14% on MySpace and
- 14% on YouTube.
- 10% percent said they expected to utilize each of those outlets.
As holiday efforts peaked on Black Friday, 4.3% of Facebook users and 2.3% of Twitter users visited the website of a top 500 retailer immediately after perusing the social-networking sites, according to data from Experian Hitwise.