Retailers Go Nuts for Social Media: Holiday Marketing

Retailers are embracing social media like never before this holiday season.

According to a new survey out from BDO Seidman

Of those who reported plans to use social media,

  • 76% are focusing on Facebook,
  • 50% on Twitter,
  • 14% on MySpace and
  • 14% on YouTube.
  • 10% percent said they expected to utilize each of those outlets.

As holiday efforts peaked on Black Friday, 4.3% of Facebook users and 2.3% of Twitter users visited the website of a top 500 retailer immediately after perusing the social-networking sites, according to data from Experian Hitwise.

Source: http://adage.com/digital/article?article_id=140898

This entry was posted on Tuesday, December 8th, 2009 at 5:14 pm and is filed under Keep updated. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

One Response to Retailers Go Nuts for Social Media: Holiday Marketing

  1. Michael Smith says:
    December 8, 2009 at 11:41 pm

    Thanks for the post! Love the effort!

    Reply

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