Top 10 Email Marketing Must-Dos

July 19, 2006

I found something quite interesting over the net, so thought of sharing it with you all about the Top 10 E-mail Marketing Mus Dos, I am writing down couple of them right over here but would recommend you all to go the Original source of this artice. I am sure you be able to get lot more topics related to the E-mail Marketing (Hope so you belong to same department i.e sales and marketing)

1. Get relevant– dive into personalization and segmentation.

2. Resolve or minimize deliverability and rendering issues.

3. Redesign email messages for the inbox and for users who view them in the preview pane and block images.

4. Optimize the beginning of the email relationship.

5. Get on the permission train.

Click here to read entire article.


Few possible Marketing and Sales solutions can be

July 14, 2006

Uses

  • Lead generation,
  • Educating prospects on product/ service
  • Building closer channel relationship
  • Training your sales team 

Webinars – Webinars and Webcasts combine the convenience of anytime, anywhere viewing with the high impact of rich media to provide a compelling audience experience. Webinars can be leveraged for a variety of purposes: reach more prospects, enhance sales and corporare presentation,build channel relationships, and deliver cost-effective training. They can also be reused and localized to reach a wider audience at an incremental cost.

Podcasts            A powerful way to share your content on the Internet with a focused audience,podcasts offer advantage of anytime/ anywhere access.           

Marketing clips          The clips, ranging from short elevator pitches and promotional banners to more detailed presentations,seamlessly combine graphics, animations and script to make a powerful impact

Contd. from my previous blog


Rich media communications can play vital role in generating Sales leads

July 14, 2006

Robust, scalable, and cost-effective solutions offer multiple options for educating prospects and partners, generating qualified leads, building channel relationships, and training the sales team.

Webinars

Podcasting

Marketing Clips 


How To Generate Business-to-Business Sales Leads

July 14, 2006
  1. Planning:

 

You must be clear about your goals and objectives if you want to reach them. You also need to plan what you want to do and how you would do it.

For this you may need to understand your current situation, past activities, your strengths, opportunities available etc.

  1. Targeting:

 

You also need to know who you want to reach. How you target and segment your market would have enormous impact on your expenses and the efficacy of your tactics. This would require research and analysis of the target market and competition.

  1. Developing Alternatives / Options:

 

There are many ways to reach your prospects and appeal to them to make them interested in your offerings.

However, not all of these options would be feasible. Based upon previous two activities you need to identify the options that would be most effective given your budget, resources available and target market.

  1. Implementation:

 

This is where you would need to do the media selection and develop creative for your sales lead generation campaigns.

This would also include testing, results analysis, and production control.

     5. Follow-Up / Relationship Building:

 

This deals with response capture and response conversion. In this the stage you generate and capture responses and build relationship with your prospects.

The response management is a very crucial part of your sales leads generation program as it converts sales leads into revenue.